web3 founders & marketers

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The psychology behind marketing crypto projects
How to really build community in crypto



How To Really Build Community In Crypto

Read time: 5 min https://www.youtube.com/watch?v=T-MaVQWwHxc How to actually build community (hint: everyone’s doing it wrong) Community. I have a love-hate relationship with the word at


The Web3 Founder’s Dilemma

Read time: 2 minutes https://www.youtube.com/watch?v=MSZnctUtgwc I’ve consulted with a lot of web3 founders. Through these conversations I noticed a pattern, they all had faced the



Case Study: $SOS Token Airdrop

Read time: 5 minutes Timeline On December 24th, 2021 $SOS airdrop went out to OpenSea users. How many tokens they were entitled to was calculated


Case Study: Lens Protocol Marketing

Read time: 5 minutes This is a breakdown of Lens Protocol successful marketing. At the time of writing they have over 112,000 Twitter followers and



100+ Crypto Launchpads [2023]

Crypto launchpads allow you to launch your web3 project in an incredibly effective way, by tapping into existing audiences. For your convenience we’ve compiled a


Thanks for this content man, this will change my life!
Very insightful. Appreciate the wisdom.
Akeem Bryant
How is this gold mine of information just sitting on here? Amazing!
Best explanation about marketing crypto projects I have seen up till now
The Realest Club
One of the best pieces of content this year. Never heard community broken down this way before but this really reframed things for me.
What a gem! Great insights. Learning about archetypes and how to build strategy around them is my biggest takeaway.
Anthony Ruiz
Really love how you explain the differences and especially with the real life examples you are providing. Keep it up.
Stan van Eyk
Great content Robert! It has really valuable information. I loved how you described that marketing sets the opportunity for sales to spike. But something I cant take off my mind is how you said “you should sell them on what they want, and give them what they need”
Ramon Mizrahi
Great content and suggestions, thank you Robert! I am just about to launch my humble and modest crypto project. I certainly needed such a valuable guidence. Keep up the good work!
Geoaktif Kültür Merkezi
Really enjoy your content.
Joseph Banda
This was really helpful
The 1% mindset
Are you available for hire?
Savvy Jake
This is premium content!!! Thanks for such detailed insight!
Top tier information here. Excellent!
Senoa Coin