Get a Tailored Marketing Plan for Launching and Scaling Your Crypto Project

An experienced crypto marketing team will research your project and create a marketing plan based on your goals and resources, to help you launch and scale your project

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Crypto Projects Helped
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Years In Marketing
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Hours Spent On Crypto Marketing
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\\ Crypto Marketing Report

Crypto founders & marketing teams are faced with a multitude of challenges to launch and grow projects

TO: CRYPTO FOUNDERS & MARKETERS
DECLASSIFIED BY: THE KINGMAKERS
Date: May 19, 2024

Unsure what to do

INCREASING COMPETITION

CONSTANTLY EVOLVING

Crypto teams stacked with developer talent but no marketing experience are unsure where to even begin. What makes effective marketing? Where to start? What not to do? This service is designed to solve this problem, which we have heard from a lot of project founders.

It was only a few years ago where merely existing in crypto was enough to gain hundreds of thousands of project followers and users. Competition has ramped up and continues to do so. Projects now have to fight for attention and convince users and token holders to choose them over competitors.

The ever-evolving nature of crypto requires quick adaptation. Staying ahead in this dynamic industry is crucial for crypto marketers to capitalize on opportunities, remain competitive, and navigate the complexities of a rapidly growing and fast changing landscape.

MULTIPLE TARGET AUDIENCES

THE NEED TO EDUCATE

FEW MARKETERS WHO “GET IT”

In the crypto world, especially blockchains, the need to attract, activate and retain engaged community members, product users, developers, DAO workers, team members and token holders is no easy feat. Add to this the fact that there are subcategories of each audience, and you’ve got a real challenge on your hands.

Within the target audiences discussed earlier are subsets of groups with varying levels of awareness. In order to reach your marketing objectives there’s typically a substantial need to educate those subsets, which can be time-consuming and costly, and it’s even more costly not to do it as someone else will.

There are many talented marketers in the world, but the portion of them who have the desire and motivation to go through a 6-12 month crypto learning curve is small. Marketers pivoting from web2 have a lot of new things to learn given the nature of crypto and the varying objectives most of them have not grappled with in the past.

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\\ CRYPTO MARKETING CHALLENGES REPORT May, 2024

\\ Crypto Marketing Report

Crypto founders & marketing teams are faced with a multitude of challenges to launch and grow projects

TO: CRYPTO FOUNDERS & MARKETERS
DECLASSIFIED BY: THE KINGMAKERS
Date: May 19, 2024

Unsure what to do

Crypto teams stacked with developer talent but no marketing experience are unsure where to even begin. What makes effective marketing? Where to start? What not to do? This service is designed to solve this problem, which we have heard from a lot of project founders.

INCREASING COMPETITION

It was only a few years ago where merely existing in crypto was enough to gain hundreds of thousands of project followers and users. Competition has ramped up and continues to do so. Projects now have to fight for attention and convince users and token holders to choose them over competitors.

CONSTANTLY EVOLVING

The ever-evolving nature of crypto requires quick adaptation. Staying ahead in this dynamic industry is crucial for crypto marketers to capitalize on opportunities, remain competitive, and navigate the complexities of a rapidly growing and fast changing landscape.

MULTIPLE TARGET AUDIENCES

In the crypto world, especially blockchains, the need to attract, activate and retain engaged community members, product users, developers, DAO workers, team members and token holders is no easy feat. Add to this the fact that there are subcategories of each audience, and you’ve got a real challenge on your hands.

THE NEED TO EDUCATE

Within the target audiences discussed earlier are subsets of groups with varying levels of awareness. In order to reach your marketing objectives there’s typically a substantial need to educate those subsets, which can be time-consuming and costly, and it’s even more costly not to do it as someone else will.

FEW MARKETERS WHO “GET IT”

There are many talented marketers in the world, but the portion of them who have the desire and motivation to go through a 6-12 month crypto learning curve is small. Marketers pivoting from web2 have a lot of new things to learn given the nature of crypto and the varying objectives most of them have not grappled with in the past.

1

\\ CRYPTO MARKETING CHALLENGES REPORT May, 2024

\\ HOW TO WIN AT CRYPTO MARKETING

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OPERATIONS ORDER FOR CRYPTO FOUNDERS & MARKETERS

SUBJECT: WHAT YOU NEED TO SUCCEED

Let’s talk solutions. While effective crypto marketing is no cake walk, it’s a battle you can win. Here’s what you need to know.

Experience

Knowing theory is great, but anyone who has been in the arena on any level knows the difference between theory and practice. Our team members don’t just have 12+ years of individual experience, but they’re on the ground getting their hands dirty in crypto on a daily basis.

Deep understanding of human behavior

The difference between someone who can follow a recipe and a Michelin star chef is that the chef can create amazing dishes from nothing, while the person following a recipe MUST have the recipe. If the recipe were to change or “stop working” they would be finished.

Finger on the pulse of the industry

There’s a saying in marketing: “marketers ruin everything”. Sadly, there’s much truth to this. Once people see a working tactic, others flock to copy it, making it less and less effective. Knowing what’s working today is crucial for creating and executing effective marketing strategies.

Resources

Ultimately, the more marketing manpower and budget you have the higher probability of success. That being said, marketing can be scaled up or down depending on what resources are available. There’s an effective plan for every project’s situation.

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OPERATIONS ORDER FOR May 19, 2024

Want us to create a tailored marketing plan to launch and scale your project?

We’ll get to know your project & goals inside out, then our experienced crypto marketing team will create a marketing plan so you know exactly what to do in order to launch and grow your project

\\ What's included in your marketing plan?

\\ What's included in your marketing plan?

Vision is important in crypto, especially if there are tokens/NFTs involved. Vision is what helps people get a clear picture of your potential, and when you really boil it down, the main reason someone would buy a token is for its future potential value.

If you don’t communicate a vision, people will just assume you’re happy where you are now and aren’t planning to go much further. This is not good.

Let me give you an example: We had a DEX client in our early days, who after months together shared their grand vision with us. We had no idea, and all of a sudden we were much more excited about the project and its potential. Before knowing their vision we assumed building their DEX was the end of their ambition.

As part of your Marketing Plan we’ll help come up with your grand vision.

Brand is important, especially when you’re playing the long game. That being said “brand” is one of those words that gets thrown around a lot, but most people don’t really understand. 

Brand is not about your logo, design, and so on. Those things are a representation of the thing brand is really about: the feeling that people associate with your company/project.

Coca Cola = Happiness

Apple = Innovation

Harley Davidson = Liberation / Freedom

As part of your Marketing Plan we’ll get clear on what the core feeling is that you want your brand to be associated with. 

Getting clear on this will be more valuable than most expect, as this spills into your decision-making across the entire project.

Messaging is about the language you use on your website, social media, content, etc. Decisions around this ultimately come down to who your target audience is and what they want / respond to.

As part of your Marketing Plan we’ll describe your messaging approach, and we can provide website headlines for you.

Positioning is effectively how you want your target to think about you in relation to competitors. If we use an L1 blockchain as an example, they might want to position themselves as the fastest, or the most secure, or cheapest, or the highest TPS. 

As part of your Marketing Plan we’ll detail your positioning in the marketplace that we believe will be the most effective, based on your objectives.

Community, another over-used buzzword that most don’t truly understand.

Community /= customers or users

Community /= social media followers

When 2 bikers pass each other on the road, they wave to each other without knowing each other, that’s a community.

As we always say, community is not about putting a bunch of strangers in a Discord together.

Community is about putting a bunch of strangers in a Discord, who want the same thing in life.

It’s the shared CORE desire that allows for easy bonding to occur, and people to form real relationships.

This is a topic that goes much deeper, and as part of your Marketing Plan we’ll explain in detail which core desire your community should be built around, and how to actually build it.

We’ll detail how to approach the content calendar, what content to post, the tone etc. based on your objectives.

Doing social media right can be a very useful asset, doing it wrong can be a big waste of time and resources.

In your Marketing Plan you’ll know exactly how to approach your social media channels.

Content in its various forms can be a very effective form of marketing. Not only can it be used to “automate” the process of educating people and increasing their awareness about your project, but it can also serve as a vehicle for gaining mass exposure.

We are big fans of creating awesome content and boosting it with advertising, for example.

In your Marketing Plan we’ll give you a list of content ideas to produce based on the objectives and target audiences, as well how to get max distribution for the content.

Using KOLs strategically can boost your project rapidly.

That being said, using low-level KOLs can bring bot followers and damage your reputation.

As part of your Marketing Plan we’ll identify high-quality KOLs that could be an asset to your project, as well as how to work with them.

Advertising done right can be truly game changing.

It’s the most scalable marketing activity there is, and also happens to be highly underutilized by crypto projects. 

As part of your Marketing Plan we’ll identify advertising opportunities, in terms of WHAT to advertise, and which channels we believe would be most effective for you.

Partnerships and Collabs are another great way to tap into existing audiences.

As part of your Marketing Plan we’ll identify potential partner opportunities as well as how to approach them.

PR can boost your presence, especially coming from the right outlets.

As part of your Marketing Plan we will provide a list of relevant media outlets, as well as specific authors at those outlets to reach out to, and how to reach out to them to get your project featured organically. We will also recommend paid solutions as far as PR agencies go.

SEO, while a little bit of a dying tactic since the birth of ChatGPT can still be a nice asset that brings free traffic consistently, in some cases.

As part of your Marketing Plan we will do an audit to find potential keywords that you could rank for as well as the process for how to create content and build links to rank for those terms.

Email marketing is beautiful in the sense that you have practically free access to attention if you have an audience.

As part of your Marketing Plan we will outline how to a) grow an email list and b) write your email sequences for activating and nurturing the audience

We can also recommend ESPs that are crypto friendly

For projects with a token or NFT we can recommend an airdrop strategy to bring more eyeballs on your project.

As part of your Marketing Plan we will make recommendations of how to structure your airdrop, the tech to use, how to set it up, as well as proven channels to drive people to participate in your airdrop

Creative campaigns are out of the box campaigns that can really help differentiate you from other projects, as most projects don’t go into these waters

As part of your Marketing Plan we will provide some ideas for creative campaigns you could run and how to execute them

\\ How it works

We’ll get to know your project & goals inside out, then our experienced crypto marketing team will create a marketing plan so you know exactly what to do in order to launch and grow your project

Lock in your slot

Set up a call with us to tell us more about your project. If we believe we can help you, and we have an open slot, we can get started on your marketing plan.

Fill out the brief

Either you can fill out our questionnaire on your own, or we can do it together. This is where we collect all the information we need about your project. From there we will do further research and get started on your plan.

Receive your marketing plan

We create your marketing plan. This will not just include WHAT to do, but also HOW to do it. If needed we can offer support on some activities, and for others we’re happy to refer trusted service providers.

\\ Our Services

Done-for-you marketing plan

advisory

Marketing services

As outlined on this page, we’ll do in-depth research on your project, and learn directly from you about your target audiences and objectives, and then produce an extensive marketing plan that suits your specific situation.

We are happy to offer advisory services for ongoing marketing guidance. This is extra useful when you have a marketing team that needs ongoing coaching and reviewing of marketing efforts.

When it comes to executing your marketing plan, we can provide further assistance, either in terms of our own services, or simply referring you to trusted service providers that we know deliver.

\\ Our Services

Done-for-you marketing plan

As outlined on this page, we’ll do in-depth research on your project, and learn directly from you about your target audiences and objectives, and then produce an extensive marketing plan that suits your specific situation.

advisory

We are happy to offer advisory services for ongoing marketing guidance. This is extra useful when you have a marketing team that needs ongoing coaching and reviewing of marketing efforts.

Marketing services

When it comes to executing your marketing plan, we can provide further assistance, either in terms of our own services, or simply referring you to trusted service providers that we know deliver.

\\ Book a free strategy session

Get in touch with us as soon as possible for a free strategy session, where we’ll learn more about your project and point you in a good direction.