web3 founders & marketers
3x your probability of success with effective crypto marketing
Crypto go-to-market strategy, community & brand building, useful resources and marketing training.

One of the best pieces of content this year. Never heard community broken down this way before but this really reframed things for me.


Thanks for this content man, this will change my life!


Very insightful. Appreciate the wisdom.

Akeem Bryant

How is this gold mine of information just sitting on here? Amazing!


Top tier information here. Excellent!

Senoa Coin

Best explanation about marketing crypto projects I have seen up till now

The Realest Club

Thanks for your valuable work 👍

Nico 91

This was really helpful

The 1% mindset

Great content!

The Realest Club

Are you available for hire?

Savvy Jake

I'm a growing marketer, and I find this content amazing.

Johnmiracle Ejikeme

This is premium content!!! Thanks for such detailed insight!


Great content, we need more content like this!

Samyukta Narasimhan

Thanks for the content! I totally agree that some really good projects with an incredible product stay unnoticed while these stupid meme coins are pumped and pumped.

Crypto Geek

Great content and suggestions, thank you Robert! I am just about to launch my humble and modest crypto project. I certainly needed such a valuable guidence. Keep up the good work!

Geoaktif Kültür Merkezi

This is so insightful and helpful! Definately deserves more likes! Thanks Robert!


Really love how you explain the differences and especially with the real life examples you are providing. Keep it up.

Stan van Eyk

Great content Robert! It has really valuable information. I loved how you described that marketing sets the opportunity for sales to spike. Main takeaway: "you should sell them on what they want, and give them what they need"

Ramon Mizrahi

Really enjoy your content.

Joseph Banda

What a gem! Great insights. Learning about archetypes and how to build strategy around them is my biggest takeaway.

Anthony Ruiz


Crypto Marketing: The psychology behind marketing crypto projects

How to build community in crypto



How To Really Build Community In Crypto

Read time: 5 min https://www.youtube.com/watch?v=T-MaVQWwHxc How to actually build community (hint: everyone’s doing it wrong) Community. I have a love-hate relationship with the word at


The Web3 Founder’s Dilemma

Read time: 2 minutes https://www.youtube.com/watch?v=MSZnctUtgwc I’ve consulted with a lot of web3 founders. Through these conversations I noticed a pattern, they all had faced the



Interview: Crypto Marketing Masterclass

Read time: 60 minutes https://www.youtube.com/watch?v=8_uLPcisbbo Robert was invited to Charles Travers (SEO Agency owner) podcast to discuss web3 and marketing.


How To Get Free Press In Crypto

Read time: 60 minutes I invited Andrey Shevchenko to join me on the first episode of the Kingmaking Interviews to unpack the challenge of how

Case studies


Case Study: $SOS Token Airdrop

Read time: 5 minutes Timeline On December 24th, 2021 $SOS airdrop went out to OpenSea users. How many tokens they were entitled to was calculated


Case Study: Lens Protocol Marketing

Read time: 5 minutes This is a breakdown of Lens Protocol successful marketing. At the time of writing they have over 112,000 Twitter followers and



100+ Crypto Launchpads [2023]

Crypto launchpads allow you to launch your web3 project in an incredibly effective way, by tapping into existing audiences. For your convenience we’ve compiled a