I invited Andrey Shevchenko to join me on the first episode of the Kingmaking Interviews to unpack the challenge of how to get free press in outlets like Coindesk, Cointelegraph, The Block, Blockworks, Crypto Briefen, Forbes, WSJ, etc.

Andrey is a former editor at Cointelegraph who has sat at the other end of the table. He knows how the business works and has been pitched thousands of times. He knows why some pitches made him write about them, and why most others he didn’t, and he breaks it all down for us.