Case study

Read time: 5 minutes Timeline On December 24th, 2021 $SOS airdrop went out to OpenSea users. How many tokens they were entitled to was calculated based on how much ETH they had spent on OpenSea, and how many transactions they’d had. Results In 7 days OpenDAO gained over 130,000+ followers on Twitter, and over 300,000+ …

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Read time: 5 minutes This is a breakdown of Lens Protocol successful marketing. At the time of writing they have over 112,000 Twitter followers and lots of onboarded users. Their launch was very successful, here’s how it went down. Phase 1 – Signing their open letter It started with cryptographically signing their letter in January …

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