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by: Robert
Read time: 42 minutes
Intro
Let’s begin by exploring the differences in marketing web2 and web3 projects.
Fundamentally, there are 2 core differences that change the dynamics entirely, which means your job as a marketer also changes.
Web2 marketing was about getting people to buy, web3 marketing is about getting people to buy in.
What do I mean by that?
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Principle
People will do anything for those who encourage their dreams, justify their failures, allay their fears, confirm their suspicions, and help them throw rocks at their enemies.
Credit to Blair Warren
Credit to Blair Warren
